As F1 marks its 75th anniversary at the British Grand Prix, European fans remain strong, but a new survey shows growing American enthusiasm for the sport. The 2025 Global F1 Fan Survey revealed that 26% of respondents were from the Americas, with the US leading in representation. This emphasizes a shift as F1 gains ground in the US market, a milestone since its struggle in the past.
Liberty Media’s acquisition of F1 in 2017 with ambitions to tap into untapped markets like the US is now showing results. Attendance and viewership at US grand prix events in cities like Austin, Miami, and Las Vegas are increasing, appealing to diverse audiences. The survey indicates 73% of American respondents plan to attend a US-based race in the future, with 41% already having experienced a grand prix.
Americans are evolving in how they engage with F1, with 61% being ‘always on’ across digital platforms. Fans consume content year-round, follow drivers’ off-track stories, and are driving a multi-platform fandom culture. The drivers have become household names, transforming into global icons with unique personalities that resonate with fans on an emotional and relatable level.
In conclusion, the survey underscores that America is no longer just testing the waters with Formula 1 but fully embracing it. The evolving fan dynamics and engagement showcase a promising future for F1’s growth in the US market.
